Marketing IE7
A bit of promotion is never a bad thing and the IE team have been advertising IE7. I don’t recall ever seeing any IE ads before so it’ll be interesting if they continue to advertise or was this some one off special to celebrate the launch? They advertised on portable billboards around the US and on radio slots. Do they have a huge marketing budget for IE7? I wonder what’s next if they have.
But don’t forget about the UK. I don’t think we’ve ever had saturation coverage for a Microsoft product in the UK, the closest we’ve got was those annoying dinosaur ads for Microsoft Office but they weren’t quite up to saturation level. The most recent examples of saturation advertising I can think of in London was back in August where Sky had adverts for their new free broadband package on the side of almost every bus (at least the ones that weren’t already advertising “Snakes on a Plane”), billboards, ads on the tube, in newspapers, on the radio. So will Microsoft give us an overdose of blue ‘e’ 
The Mozilla community have came up with some excellent community marketing ideas in the past so I look forward to what’s in store for 2.0. With less money Mozilla has to be more inventive, the community have risen to the challenge before so let them impress us.
Does anyone remember any ads at all (not online ads but ones in the real world) for Netscape or IE during the ‘browser war’ period? I can’t remember any ads for any browser, but perhaps they just overlook the UK.