Yahoo have released a version of IE7 ‘optimized for Yahoo!‘. The download is a full IE7 install at around 17MB, this just seems pointless to me. First of all, those people using a platform that supports IE7 will have it offered as an automatic update soon and those that want to get their hands on it sooner will more likely head to microsoft.com than yahoo.com, so what advantage to they have making this rather than have it as just a toolbar.
Then of course you have the trust issue, Microsoft is not a reliable partner. Although at the moment they’re more concerned with beating Google so they’re playing nice with Yahoo, it’s important to not expect it to always be the case. If Google slip up and Yahoo takes first place then Microsoft will have Yahoo in their sights.
Google had the right idea, but the implementation could be improved in the 1.5 series. They offered referral fees of $1 for a successful download of Firefox with the Google toolbar, this encouraged site owners with adsense to add Firefox buttons to their site. On the downside I don’t think a toolbar is a very elegant integration.
Firefox 2.0 has built into the browser most of the useful features of the Google toolbar including spell checking, search suggestions and phishing detection. So is the Google toolbar still necessary? The only useful item there now is the page rank indicator which most people won’t use.
Anyway, back to Yahoo, they could easily distribute a Yahoo branded Firefox with themselves set as the default search engine, and provider of the phishing blacklists. Firefox has both Google and Yahoo as options in the search engine dropdown. The search engine listed by default is the most popular in the country that Firefox is localised for (Google in most of the western world but Yahoo is more popular in some asian countries). A benefit for the user is they’d also have a smaller download.